An issue i tackled while working at Wix as a Product Marketing Manager was churn from some of Wix’s early cohort of users. The websites and pages these users had created when Wix first started were becoming obsolete, and as a result, a slew of dated 404 pages were appearing in their place without clear direction for users to remedy the issue.

I worked with the Product and Engineering teams to map out the various scenarios in which these pages would appear, led the creative direction of new 404 pages in line with our new visual language, and developed clear messaging for users to take action to restore their websites and payments.

Experience gained: product marketing, cross-functional team leadership, messaging, creative direction