As a Product Marketing Manager at Wix, I worked on various projects and features along the main funnel. One of the issues we saw was that users who signed up to Wix.com through their mobile devices, were not taking the next step to create their website. Since websites couldn’t be created on mobile, my goal was to guide users to make their first website on desktop, and then upgrade to become paying Premium users.

I developed an ongoing campaign that targeted these users with relevant emails based on their activity.

As a result, we saw an increased amount of users continuing through the funnel to create their websites and convert to Premium.

Experience gained: Product marketing, strategy, messaging, creative direction, writing, marketing