When I led branding and product marketing at Smore, a SasS newsletter tool, I identified a new vertical - users from the world of fashion, style, and design who were using our product to communicate with their customers. I created the StyleSetters sub-brand to target and engage already-existing users and acquire new ones.

I devised the name and strategy, directed the creative, determined the messaging and wrote content for email campaigns, product, advertising channels, and promotional partnerships.

Experience gained: Branding, strategy, product marketing, naming, creative direction, brand building