When I led branding and product marketing at Smore, we had wonderful customers that went out of their way to promote our product on social media. In a show of appreciation, I developed the a mailed card/stickers campaign as an impactful and cost-effective way to engage with our users. 

Beyond showing our gratitude, this gave our customers the feeling of reward and recognition, creating short-term virality on social media and long-term brand loyalty.

Experience gained: Branding, brand strategy, creative direction, writing, customer happiness, customer retention